Fundraising Strategy That Meets You Where You’re At
I create fundraising plans based around your organization’s capacity, grounded in real numbers, and built to be carried forward by your team.
My Approach to Fundraising
Good fundraising strategy melds best practices with what's realistic. My approach to addressing fundraising is organic, so every group is a little different: some have years of giving data while others are led by volunteers and are just getting started. I look at whatever information you have so that my recommendations are specific to your organization.
From there, it really depends. Sometimes, I'll work with your board; for others, I'll focus on interviews with key stakeholders or volunteers. Whatever shape the work takes, I build a fundraising plan that you can manage.
Donor data (for example year-over-year giving or donor engagement)
Volunteer and event statistics
Conversations with key stakeholders, staff, or your board members
Previous campaigns, grants, or other communications
Each organization I work with has unique circumstances — I’ll find the best approach for yours.
Every Strategy is Different
Depending on your structure, needs, and circumstances we’ll create a fundraising approach tailored to your organization. Typically, it will draw on things like:
What Shifts
Fundraising can feel overwhelming because of all the moving pieces, deadlines, and steps. What changes with a solid strategy in place is simple: you have a realistic path forward, and your team knows how to walk it.
A plan your team can own
Broad goals become actionable steps with measurable benchmarks and clear recommendations for what to do first.
Tools that outlast the engagement
Templates, timelines, and documented processes built for your team to carry forward.
Clarity on where to start
Not everything can happen at once. Strategic work establishes what's realistic now, what to build toward, and what to set aside for later.